TECHNOLOGIES FOR WEB MARKETING
Settore: INF/01 | Codice: 537AA | Crediti: 6 | Semestre: 2 |
Docenti: Paul Rourab |
Obiettivi di apprendimento
Programma
- Part I: web analytics
- Part II: web personalization
- Part III: search engine optimization - SEO
- Part IV: web advertising and search engine marketing - SEM
- Part V: social media marketing - SMM
- other issues and case studies
- Local and mobile marketing, ethical issues, case studies
about 2 weeks for each topic, including
- a few seminars by invited speakers from industry
- attendance is mandatory, or replaced by additional readings
Modalità di esame
- Standard exam
- Written exam
- 2 hours
- Open questions and exercises
- Oral exam
- Discussion of written exam
- Questions about course topics
- Another Option
-
- Project in groups
Nonprofit Marketing Immersion
- Participation in seminars
- at least 67% of seminars
- Oral exam (on individual basis)
- Discussion of project
- Questions about course topics
- Oral before 30th June
Pagina del corso
https://rourab.com/leclist.php?sub=TWM&year=2023-2024Fonte: ESSETRE e Portale esami